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THE SECRET 䢡حᨤ稸áԨؤ˹

 

                                                THE SECRET 䢡حᨤ稸áԨؤ˹

 

         ¤к͡ ٵ㹡÷ӸáԨµ  ҧҧԴҧҧԸա੾е .͡ ѡ պѳԵԷ Է͡ä 㹺ҷͧѡط ФءաѺšԨ ·ʹ紡÷ӸáԨؤ˹ʺҤè

 Ѻ͹ ըԹҡ!
 
ӷ͡繺ػͧط ҷءлʺǡѹء   ǡѹ㹡ùӷҧ
 
The Secret  ֧繡ح䢻ȹ ɮ Hedgehog Concept 繷ɮշººҧ蹡ѺҨ駨͡ ͡ Ҩ駨͡ҷҴҡҡԹҡ ԶժԵͧѹѺ͹ҡ Ҩ駨͡СԹǹǢͧѹء Ǩ駨͡ѹ Щй ͧ÷ٻẺŧ 繵ͧѺ͹ öͧѹͧ " 繤͸ԺººѺ觷Ҩҵ

Ѻ͹¹

.͡к áդѺ͹  лД ѡй¹ 觷º  ЪŴлŧ ҩй鹡èй¹йҨйŧ 3 Ӷͧ ҷշش Ŵл 繵ǢѺ͹ѷ ÷ѡз???
 
лѨ·áԨʺ Фդ͵ҧ ѹ ¤ҨһѨ¤ҨеͧѺصˡ  صˡջѨ¤͹ѹ СµǴ

Щй  ФͧͧѨʹͧѺش秢ͧͧ ¡ҧ صˡͧ Ӽ Ѵ ͧ һѨ¤稤
 
ѹѺᤠʷԺǪѹ ôѡҧá 㹡èѴ˹ջԷҾ շҧ  駹¤ҵôѡդسҾ ¶֧ҵǤسҾ㹷ءáԨءصˡͧѺҴ ҡҨѺҴ繾 ҵðҹسҾͧдѺ٧
 
ҡѧٴ֧Ѩ¤稢ͧ դسҾصˡ

ѧ  èлʺ ԴջѨҡԹ Ѻصˡ ǹèлʺ稢һѨ¤ ԺСѺش秢ͧͧ
 
͹šáԨ ͹ѺѺ觵ҧ ա͹ оͺ͡ա͹ ѡѡɳзٻẺ ͡ ٻẺ͡ѡٻẺѺ͹ҡ ѡԴҡҢͧҺǡѺúҧҧ ѹ繢ͧдѺ˹ .͡͸Ժ
 
Ѻ͡ աäԴẺ· 觷͡ ŷҧáԨ٨Ѻ͹ ҤԧҨẺ ҤѺ͹ѺûʺҨ仴¡ѹ ¤ ŷҧáԨѺ͹觢 ѵҡûʺ稨ҡҹ 
 
ҡкúèѴ÷ Ἱطҧ Ѻ͹ҡ ѷ鹹дѺš·繵͹ ҨҺѷջѭҫ͹ջѭ㹷ءдѺ ǡá ջѭҤͺѷҴ˭ѺѺ͹ҡ ԡĵ駹Դҡ÷ҾѲͧͷҧԹդѺѺ͹  ͧ͵çԹ件֧ش ˹觷͹繨ش Ѻͺ繢ͧըԧ ա÷ͺԴ;ǡҷդǢͧѺͧҧ

ºըԹҡ ͧ
 
ѧ  Ҥº¨з͡?
 
Һ͡ ҡпѹҤѺ͹٨ҡҤº ǡط µҢͧѹդѺ͹ ءդͧͧط طԸ㹡úøáԨ  ҧա֡Ҵ 繹ѡáԨ յ˹觡ú٧ 繸áԨҡҨդ
 
Ҥǹ˭ͧͧдѺ  觷㨤觷ҧ˹ ҹẺѹѹ  

ѧ Ҥس觷ӫѺ͹ سҧͧҧҧáѺǹ˭ͧͧ ѧ Ҿժͧҧ ҵԢͧطѹ˹觷ѹͧá ѹͧ㹷ȷҧǡѹ ͧդ Щй鹾ͪͧҧ ѹչ   ...
 
ͤչ 觷ѧšµ仴 ͹¹˹ѧ դ㹵觷ѧ ҨоԡŧẺ˹ ¶֧ʶҹóҧ͡ ҡѧ áԨ͹ѹ ͢ҧ͡¹ŧ ҡѧ դ㨔

繤͸Ժ¢ͧѡطӤѭ
 
ҧá Һ͡ º·ӾʺѺŸáԨ ѺûѺ

ѧ  觷ҵͧä ͧͧö㹡ûѺ (Agility) С Piority Ӥѭҡ աҧ˹觡 Ҿٴ֧º ѡй֧֡ʷŧ ͧŧعҡ ͧëѺ͹ҡ ͹ѺºҤԴáѺ͹ º դԴҧä 觷˭ ͤ⨷仡ԴëѺ͹
 
Һ͡Ҥʴǹŧ͹繻ѨáءáԨͧ ҤдѺҨФշ ͹ѺҨзʵ绷ͧ ҵ駵鹴¤ʷ٧ᵹ Ҩ˹ Һ͡º·餹ͧҾ㹷ȷҧҧ

ó֡ͧ º- ըԹҡ-Ѻ͹
 
º 3-4 ʹ¡ѹ 件֧١Ҵ ҹдǡ ¢ ǴǢ ͺ⨷١ҡ 㹹ͧº´
 
㹽觢ͧ١ дǡҤºѺ͹ ԴҨѡɳŸáԨ §ͧҨشʡѺ١ ١͡  дǡ ҧſ ŸáԨҹѧҧ 觷ͺѺ١ҡ ͧͧдǡ ¤ŸáԨҧѧҨдǡ
 
պѳԵԷ¾¡ҧͧ  ͷЩҾѴ
 
ա˹ ҹء MK ʹյҡõͧѺзҹء  ͧԹҧ件֧͡Թҹ᤹ ⤤ ͼ MK ӤҤ͹¹ҡ͹ ءôá ¡ҡԹ ¡ҡѹ дǡٴдǡ
 
ҧö¹˭ ҧµ ҷͧչ ôѡѹ (Lean Production) ͹绷ҡ¡ѹ º ǡ繤͹绷˭
 
ѹ ǹѺѹҡ չ 絵 (Lean Marketing) ӡõҴ͹ѹ ͧ Ѻ͹ҡ 繡ͧº ǶҼѾҧºѺǤԴ ष
 
ҹҨѺҡ ;ͤسԹ¡ ҹ¡ Expectation سŧ ŧع㹡繨 Թҡ ҨդҴѧ٧ ҷععçД
 
¡ҧѺ¡ҧա  ҡͧ ͧ÷Ң¤ºҷ͡ٴ¡Ѻ  ҧس͹Թ ҢͧԿչ վ鹰ҹҧáԨ ӸáԨѭҵԭҳ һʧ͹ҧ ֧͡Ҥº¡ͧҨҡûپ鹰ҹ͹Ѻº˭  ͷӸáԨԿչ 10 觺ѷա ¹ӡ͡ҡѷ 駷ռ褹 û˹дԸա÷ӸáԨִº鹤٧ءӵ ͷҴôѡŤ٧ ͧҤҾ  ͺ͡ҵǡ÷ա Re-invest 㹺ѷԿչ
 
Щй  ԿչѲԺⵢ  Ҥ¡Ѻ͹Ѻ¡Ѻ ͹ٴ¡Ѻسҡ դ˹çҹ 駷դҹѺ繾ѹ 㹺ѡáԨ ҤԴçҹԴâ ҹе Ҥҹ˹ӧҹ
 
Ѻ͹ԹԴҡ  Сᡴŷءҧ çҹзҧŹ ͡Ҥ 90% ջѭҢͨӡѴǹؤ 繵ͧ١dz鹔 ͵ҧ
 
ա˹ ٹ Ҩ˹ ¡͹ǧԡĵ 2540 Ҩд٫Ѻ͹зôѡ˭ҡ ҡ ǹҴ͹⿡ҡ ǡ觷鹪ǧͧ´ҹ  ͧ觹ѵ Ҩصˡ ءشǡѹ
 
Ƕҹѵҡҡ  觵 2-3 ҧ ҧáá  ͧԴѵͧͧêѹ   Ըա÷ѹաһ еͧԹǷտ մ Ҷմ繤Թ⹪ѹ觼餹 ԹǪѹ仴

պѷصˡǡѹ ôѡ ѹ 䫹ŷҧáԨ͹ѹ ˹鹷Д씤úǹѺ١   Թҹ ҡ繪ҧسҤسͧö¹ҧ͹

ҾѡѭҵçѺ١ 觡 ѹ仫ԹҤѧ ҵͧѡѭҵçʹ ѷẺ͡ʾٴ¡Ѻ ԹҤѧǹԹҷԵ Թҷ ѵشԺѹǷҳ 60% ͧʹ ѡԪҡü¡ҧ
 
лջѭ
 
ͺ  ջѭ 絵駼ѡҧ ͡ ջѭҷѹն軡 ҾԴЪЧѡѹ ԹҤѧ ѵشԺоҫ觻ѭþѴ Ҩ繤ͧͧôѡ Ҿ 鹷عҧԹ ʶҹ 㹢зաѷ˹觢͹ѹ ͺѷ ŸáԨ͹ѹ 鹷÷ͧѭдѺ٧ ѭдѺѺ
 
ǤԴͧҤ Թҷҹͧ лԤسͧú͹ѹ ԸդҴóͧâͧ١ҡ͹ ¡纤ʶԵԸ Ҩöѭ㹴աշ٧ 觷ԹҤѧŧҡҳԹ 10%
 
͡ҡ .͡ѧ¡ҧ ⿹ Ҥ ͧ Թҷҵ͹绷͸Ժ  ó⿹ ҨտѧѹѹѺ͹ պٷٸ Ѻ͹ ҷҨáѺ蹨зҧ 觷ҤҴѧҡ١ä ҹҧԹ ෤շ¡ʹ ͹դѺ
 
ҧ պѷͧͧ觵ҧ ʵ취ҡҹлʺ  ëͿ駺ѷ㹤á ѧࡵҡëѺ͹ҡ ҡҡդǹؤ躹зӧҹء зš Դͧ ¡͹;իѹᾧ ѹһʧͧáԨº դ˭çѹҫ ҵ͹ѧ ҧ ʹ һʧ㹡õ ʹͧѺ͹ҡ ҧآѺ١ҷءѹ ͧ

㨤稤ͫ

ҧá  .͡й㨢ͧº¢Ѻ  ѧ 鹤Ӥѭءͧ Ҩ쿹º ҧáͧͧ ͡ط 繤ӤѭͧеͧʹѺʹعҧç
 
ҫʹѺʹعҡҡлʺ ҧҧҹͧǡҷͧ ͧºҧä Դաѡɳ˹觷ͧͧ ҨԴõçѹѹ Ҩ仴¡ѹйѭ

ҧ ԡҫ繺ѷѡ˭ 繵з͹ͧ ŸáԨº դ˭ кҧͧͧ 駷- Case Study ͧŸáԨ˹ ԡԡ ԡԡҷǷͧè

Ҵ Ѻ͹ 繵ҧѹ˹ҤѺ͹ҡ¤Ҩзһʺҡ ׹ҡ ҧ ҾԡҾ觤Ѻ͹ ŷҧáԨ ǹ˭Ҩҡҧԡ աȷҧѹ͡Ҩ鹤Ѻ͹ҡ 

ѧ Ҩա繼˹觷ѡáԨʹ㨻ѪҾ鹰ҹúøáԨӤѭѺº ʹͧѺѲФ Ҩʵ취ҡҹ͡ ʵ취ҡҹ

: ˹ѧ;  ѹ 1-12-2008




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Ҷ 6 P ͪԵè㹡÷ӧҹ article